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Growth marketing

Marketing that's measured in booked jobs

Every channel a trade business can buy or earn, judged by one number: what it costs you per completed job. Free guides by channel and by trade.

The one number

Cost per completed job, by channel

Clicks, leads and even booked calls flatter a channel. Spend divided by jobs actually completed (and the revenue they brought) is the number that tells you where the next dollar goes. Every guide here shows how to get it for that channel.

TradesWork doesn't run ads. Many shops use an agency or a marketing platform such as TradesForce; TradesWork shows the booked jobs and revenue behind each channel either way.

Channels

Marketing attributionMarketing attribution for home service businesses: trace each job from first touch to invoice, where it breaks for calls, mail and referrals.2 guidesGoogle AdsGoogle Ads for contractors: what the account counts by default, a four-line scoreboard from spend to completed revenue, and a monthly review routine.1 guideLocal Services AdsGoogle Local Services Ads for contractors: job types, hours, response time, lead credits, and how to measure LSA by booked and completed jobs, not leads.2 guidesSEOSEO for contractors measured like any channel: from impressions to clicks, calls and forms, then booked jobs and completed revenue by page and by ZIP.5 guidesReviewsHow to get more Google reviews as a contractor: a request triggered by each completed job, a private rating first, same-day calls to unhappy customers.2 guidesEmail marketingEmail marketing for small trade businesses: build lists from job records, stay inside CAN-SPAM and Gmail rules, and measure booked jobs, not opens.1 guideText message marketingText message marketing for contractors: which texts need which consent, why carrier registration comes first, and the job-triggered texts that book work.2 guidesDirect mailEvery Door Direct Mail or addressed postcards? How contractors build mailing lists from service history and ZIP codes, and track each drop to booked jobs.1 guideLead generationLead generation for contractors: how to buy and earn leads, what each source costs per completed job, and one ledger that shows which sources actually pay.5 guidesCRMHome services CRM for marketing: the records that matter, a 30-minute audit of how complete yours are, and how to measure the loop from lead to repeat job.3 guidesMembershipsHow to market maintenance memberships: the offer-rate math behind growth, where plans get sold, visits due as a marketing list, and the numbers to track.1 guide

Start here: measure it

Playbooks by trade

HVAC marketing guide: Google Business Profile, LSAs, SEO, ads and reviewsPlumbing marketing guide: local SEO, LSAs, reviews and emergency calls

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