ServiceTitan pricing and review (2026): what it really costs

A 10-tech shop should expect a ServiceTitan quote somewhere around $36,000 to $48,000 a year for the software alone, if the third-party estimates are right, and roughly $41,000 to $98,000 in year one once implementation is added. ServiceTitan doesn't publish a single price, so those are estimates. This review shows where each number comes from, what ServiceTitan's own SEC filings imply about what customers really pay, what its contract terms say, and where the product earns its price.

We make a competing product, TradesWork. So we've stuck to ServiceTitan's own pages and filings wherever we can, labelled every third-party figure, and given ServiceTitan's strengths the same space as its weaknesses.

What is ServiceTitan?

ServiceTitan is cloud software that runs a trade contractor from the first phone call to the paid invoice: call booking, a dispatch board, a technician app, estimates with options, invoicing and payments, memberships, a pricebook, marketing, payroll, inventory and reporting. It sells to residential and commercial contractors in HVAC, plumbing, electrical, roofing, garage door and other trades.

It's also a large public company, which matters for a system you'll run your business on for years.

In its latest quarter, ended July 31, 2026, revenue was $292.8 million, up 21%, and the company guided to $1.139 to $1.144 billion for the full fiscal year.¹ It isn't going anywhere, and it has the money to keep building.

ServiceTitan pricing: what's published

The pricing page lists three packages, each with a "Request Pricing" button. What it does publish is the feature split, which is worth knowing before a demo because it shows what you'd be upgrading for.²

Two things stand out. Techs building estimates on their phones starts at Essentials, so most residential shops that sell options in the home are on Essentials or above. And customizable memberships are a Works feature. On top of all three packages sit eight Pro products: AI Virtual Agent, Marketing Pro, Contact Center Pro, Pricebook Pro, Fleet Pro, Scheduling Pro, Dispatch Pro and Field Pro (formerly Sales Pro). None has a published price.

How it bills

ServiceTitan bills per managed technician. Its help center defines that as "any technician working on delivering services that generate revenue for the company": service techs, lead and solo installers, comfort advisers, certain subcontractors, and anyone who gets credit for selling or performing work.³ Helpers, apprentices and parts runners may not count, but ServiceTitan requires at least one managed tech on a job for work to be performed, and it says there's "a limit on how frequently you can change the license type". The 10-K says subscription pricing is partially based on technician count, so other factors move it too.⁴

The estimates in circulation, side by side

Every per-tech figure online comes from third parties, most of them competitors citing each other. Here's how the main ones line up, with what we think each is worth.

What the filings say customers actually pay

The filings don't give a per-tech price, but they let you sanity-check the estimates. This is our arithmetic on reported numbers, and it describes an average, not your shop.

At the Essentials estimate of $300 to $400 per tech per month, $5,500 a month implies an average customer of roughly 14 to 18 managed techs. That fits what the S-1 showed: over 1,000 customers above $100,000 a year in billings made up more than half the total, according to an analysis of the filing.⁸ So the estimates and the filings roughly agree, which is about as much confidence as you can get without a quote.

The usage line matters too. $213.1 million on $82.1 billion of invoices is about 0.26% of every dollar customers bill, roughly $20,000 per customer per year on average.⁹ That's mostly payment processing, so negotiate your rate alongside the subscription, not after.

A worked example: 10 techs, three years

Say a 10-tech residential shop is quoted in the Essentials range and signs a 3-year term. Using only the estimates above:

That's an example built on third-party ranges, not a quote. The high case assumes a $48,000 subscription rising 15% to $55,200 for years two and three. Plug your own numbers into the calculator below.

How to get a real ServiceTitan quote

Since there's no price list, the quote process is where you protect yourself. Ask for each of these on the order form itself.

Then price the same headcount on two or three tools that publish prices. Our scorecard has a year-one cost worksheet for exactly this.

Contract terms, in ServiceTitan's own words

ServiceTitan doesn't publish its order form, which is where your term length lives. A competitor's write-up citing BBB complaints describes a standard 12-month initial term, with 24 and 36 months offered at about 5% and 10% discounts, and notice commonly due 30 to 60 days before renewal.¹⁰ An analysis of the S-1 describes 12 to 36 month contracts billed monthly in advance.⁸

What ServiceTitan does publish is its Terms of Use, updated September 16, 2026.¹¹ Three parts matter:

• Term and renewal (§5(a)). If you signed an order form, the term is whatever it says. If the Terms of Use are your only agreement, subscriptions run month-to-month and renew unless either side gives at least 30 days' written notice of nonrenewal.
• Early termination (§5(c)). Ending early means a fee equal to all remaining payments, which ServiceTitan describes as based on a minimum usage commitment, not a penalty.
• Your data at the end (§5(e)). On request after termination, ServiceTitan will make commercially reasonable efforts to export your data, fees may apply, the format can be a SQL Server backup (.BAK) or another format it chooses, and it needn't keep your data more than 60 days.

How big that gets is real. The same BBB-citing write-up lists demands of $16,121 (seven remaining months at $2,303 a month), $32,160 and $67,230 (the rest of a 24-month contract).¹⁰ On the plus side, the same terms say you own your customer data (§8(a)).

Where ServiceTitan is strong

A few of these deserve a sentence more. The marketing suite is the strength most competitors can't match: if you know your cost per booked job by campaign and manage ad spend from it, you'll miss that elsewhere. The integration list matters for multi-location and PE-backed groups that run Intacct or NetSuite. And the closed door is not hypothetical: ServiceTitan's API terms bar apps whose primary purpose is migrating customers off the platform, which means leaving is a file-export job.¹²

What ServiceTitan reviews say

We haven't invented ratings or quotes; read the reviews yourself on G2 and similar sites. Across them the praise and complaints are consistent. Praise centers on how much the system does, the reporting and the marketing tools. Complaints center on cost and hidden pricing, contract length and termination fees, long onboarding, a learning curve for some techs, and paying extra for add-ons. Projul relays one G2 reviewer who paid nearly $25,000 for implementation and took almost eight months to be fully running.⁵ Many roundups that summarize reviews are written by competitors, ours included, so read the originals.

Who should use ServiceTitan, and who shouldn't

ServiceTitan fits a larger residential shop, roughly 20 techs and up, with dedicated office, marketing and accounting people who will use the depth; a commercial or construction contractor that needs projects and service together; and a shop whose growth runs on marketing attribution.

It's a harder sell for a shop under about 10 techs that mainly needs booking, dispatch, estimates and invoicing at a predictable price; for owners who want month-to-month terms; and for seasonal businesses that flex headcount.

If you're in the second group, our ServiceTitan alternatives page models seven options at a real headcount, including TradesWork at $79 to $139 per tech or sales seat per month with office staff free. If you're already on ServiceTitan and thinking about leaving, start with how to export your data and how to cancel, in that order.