How to get your Google review link (and where to send it)

Your Google review link is two clicks deep in your Business Profile: open the profile on a computer, choose Read reviews, then Get more reviews, and select Copy.¹ That's the whole answer to "where is it." The part most contractors get wrong comes after: using one link for every branch, printing an untested link on 5,000 door hangers, or burying it on an invoice nobody reads until the job is a week old. This guide covers getting the link, testing it, and putting it where customers will actually tap it. It sits under our reviews hub.

How to get your Google review link, step by step

1. 1

   Open your Business Profile on a computer

   Sign in with a Google account that owns or manages the profile. If you manage several locations, open the one you want the link for.

2. 2

   Choose Read reviews, then Get more reviews

   Google shows a dialog with the review link, a QR code, and options to share by email, WhatsApp or a Facebook post.

3. 3

   Select Copy

   The link is now on your clipboard. To keep the QR code, right-click it and choose Save image as.

4. 4

   Test it signed out

   Send the link to a phone that isn't signed in to your business account. It should open the review form for your business name and address, with a Google sign-in prompt if needed.

5. 5

   Store it in one place

   Paste it into your field service software or review request settings and a shared note. Every request, email footer and QR code should come from that one tested copy.

Google's help page describes this desktop path and says review QR codes can only be generated in a computer browser, not on mobile devices.¹ Customers must be signed in to a Google Account to leave a review, though the account can use a non-Gmail address.²

One link per location

Reviews belong to a Business Profile. If you run three branches with three profiles, you have three review links, and each branch's customers should get their own. Copy each link from that location's profile, label it with the branch name, and point that branch's review requests at it. The same goes for a separate profile you keep for a second brand or trade.

The common failure is quiet: the owner copies the link once, from the main office profile, and every request from the north branch sends reviews to the wrong listing for a year. Nothing errors. The north branch just never gets reviews.

Why we don't recommend review link generators

Search for "Google review link" and you'll find free generators that ask for your business name and hand you a link built from your place ID, the identifier Google Maps uses for a location. Two problems:

1. The URL format isn't documented by Google. We couldn't find it in Google's Business Profile help center or its developer documentation. It may keep working for years, or not.
2. Place IDs can change. Google's developer docs say place IDs "may change over time," that a place ID can become obsolete if a business closes or moves, and that Google recommends refreshing place IDs more than 12 months old.³

Neither problem applies to the link Google gives you in your own profile. If you already printed a generated link on yard signs or truck magnets, test it today and swap it for the official link on the next print run.

Test the link before you use it

Where to put your Google review link

Placement is about timing. The same link gets very different results depending on when the customer sees it relative to the job.

Two placements to avoid. Don't send customers to your website and ask them to find the link from there; every extra step loses people. And don't ask them to search Google for your name, where they may land on a competitor or a duplicate listing.

When a QR code helps

The QR code from Google's dialog is a backup, not the main ask. It earns its place where a customer has a phone in hand and a moment to spare: a leave-behind card on the water heater after an install, a magnet on the furnace after a tune-up, or the last page of a printed maintenance report. Print it large enough to scan from arm's length, add one line of text that says what it does ("Scan to rate your visit"), and put the location name under it if you run more than one branch. Keep a record of which QR version went on which print run, so a bad code can be traced and replaced.

If you text the link, keep the message short, from the business, with the link on its own line. Our guide on how to get more Google reviews covers timing, the private-first rating, and what to do when a customer rates the visit low. Whatever you send, the same rules apply as for any review ask: no incentives for a review and no asking only happy customers.⁴

Counting clicks on your review link

Google's link gets customers to the form. It doesn't tell you how many customers you sent there. To count, send customers through a page you control (your review request page, in your field service software or on your website) that shows the Google link, and count the taps. Then compare taps with the new reviews that appear on your profile that month. In TradesWork, review requests and referrals report public-site clicks this way, by technician and branch.

A sudden drop in clicks per request for one location, with the other locations steady, almost always means that location's link is broken or points to the wrong profile. Re-test it first.

What to do when the link stops working

• Copy a fresh link from the correct Business Profile and replace it everywhere it's stored.
• Check for duplicate listings. If two profiles exist for one location, the link may point to the one you don't manage.
• Check the profile itself. If Google has restricted the profile from receiving new reviews for a policy violation, a working link won't help until the restriction ends.⁵
• Update printed material on the next run, and note which version of the QR code is on which truck.

If you're putting a review link into automated texts or AI-written messages, read the rules for AI-written reviews and texts first. The review velocity definition in our glossary explains how to read the review count that results.